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Increasing revenue and brand awareness with paid advertising

Paid social advertising

The details

Aaron Wallace wanted a performance marketing agency that could not only drive direct-to-consumer revenue but also help build their brand awareness for Black Men’s hair and beard care in national retailers like Sainsbury’s, Superdrug and ASOS.
Running campaigns across Google PPC, Shopping and Display, alongside Facebook and Instagram ads, we drove website traffic and sales, building in abandoned carts and checkout campaigns to retarget those with purchasing intent. We ran nationwide campaigns to launch the brand across Sainsbury’s stores and for key promotions across Father’s Day and Black Friday.

The results 

> Increased revenue by 296% on eCommerce sales in 2 months, with 54% of their website traffic coming from paid advertising
> Achieved their best-performing sales week in Sainsbury’s stores within 2 weeks of launching brand awareness campaigns targeting store locations
> Earned over 400,000 engagements across paid social creative
“They truly go above and beyond to make this partnership a success, and it shows.”

Lina Barker, Co-Founder

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