Aaron Wallace wanted a performance marketing agency that could not only drive direct-to-consumer revenue but also help build their brand awareness for Black Men’s hair and beard care in national retailers like Sainsbury’s, Superdrug and ASOS.
Running campaigns across Google PPC, Shopping and Display, alongside Facebook and Instagram ads, we drove website traffic and sales, building in abandoned carts and checkout campaigns to retarget those with purchasing intent. We ran nationwide campaigns to launch the brand across Sainsbury’s stores and for key promotions across Father’s Day and Black Friday.
