Focusing on fulfilling commercial surfacing and tarmacking contracts, DD Surfacing approached us for support with their website development, and ongoing marketing activities to raise brand awareness and generate leads with local authorities, small business owners and commercial contractors.
Starting with their website, we designed and built a site which stood apart from regional competitors with a modern and professional look, and campaign-specific landing pages. Using social media to build up awareness through organic social, and paid advertising to target key audience groups to generate leads and interest, we were able to raise engagement through sharing content to local community groups and showcase DD Surfacing’s portfolio. We also worked on the brand’s credibility by building reviews on Trustpilot, Google and directories such as Yell, a crucial step for a new business in a competitive market built on trust.
