SMOMAR had seen an increase in demand in the market with more competition entering at various price points, and wanted a marketing agency that would help them sustain and exceed their year-on-year performance in traffic and revenue.
Providing a full digital marketing strategy, we dived head first into their Black Friday sale and continued to push their performance into 2022. With the product being most in demand over winter months, we created different strategies to target audiences across fitness, wellness and health aspects to educate them on the benefits, uses and lead them to purchase.
Ahead of the warmer months, we focused on our PR strategy to increase audience reach and awareness of the blanket, and the benefits it has across both physical and mental wellness. This was successful in securing high profile backlinks with Glamour, Evening Standard and Fit & Well.