Heating up performance with infrared sauna blankets

Marketing strategy, eCommerce, social media, digital PR, paid ads & web

The details

SMOMAR had seen an increase in demand in the market for at-home wellness solutions, and wanted a marketing agency that would help them exceed their year-on-year performance in traffic and revenue.
Providing a full digital marketing strategy, we kicked off their Black Friday campaign and continued to push their performance into 2022. With the product being most in demand over winter, we created seasonal strategies to target audiences across fitness, wellness and health aspects to educate them on the benefits, and uses and lead them to purchase.
Ahead of the summer, we focused on our reactive PR strategy to drive brand awareness and website traffic, successfully securing high-profile backlinks with Glamour, The Independent, Evening Standard and Fit & Well. We also sourced and collaborated with wellness influencers, to build on user-generated video content for organic social, community building and ad campaign creative.
SMOMAR Social.2

The results

> Increased revenue by 198% in our first month working with them
> Secured coverage in Evening Standard, Glamour, Fit & Well and The Independent
> Launched their product in the US market, driving sales across California and increased US traffic by 139%
> Collaborated with influencers across the UK, driving organic reach and engagement across UGC
SMOMAR Social.3

Discover more of our work