Launching in early 2021, The FE People is an innovative new platform and service that connects freelance educators with colleges and institutions in the further education sector. With the need for an effective marketing strategy that would raise awareness with both audience groups and promote registrations on the platform, The FE People asked Rewind Creative to support with a number of campaigns specific to the industry.
Building a campaign around DBS checks in the sector, we were able to create and distribute thought leadership articles with key sector publications, such as FE News with an average of 173,000 unique monthly visitors.
In addition to this, we also created a series of infographics, social media materials and newsletters to raise awareness of the topic and highlight The FE People’s expertise and understanding of the sector challenges and solutions.
