We developed and executed a marketing strategy that combined their unique experience offering with high-quality content that resonated with the target market. Aiming at more affluent customers, we identified relevant content creators to collaborate with, creating social-first content that highlighted the quality of the cocktails and experience in social feeds. Launching Facebook and Instagram ads, with both new customer acquisition and retargeting strategies, we combined promotional content with user-generated content to drive the most website traffic The Treehouse had seen for bookings and events.
With a need for improved visuals that reflected the quality of their venue and cocktails, we provided an on-site content shoot to capture photos and videos that would excite and engage their audience through online interactions. We also introduced launch campaigns for new menus, including a Bottomless Brunch, which included competitions, influencer marketing and a clear campaign that differentiated from their other content to build recognition and recall with the new menu.
