A luxury cocktail and champagne bar based in Stafford, The Treehouse, noticed the impact that lockdowns had on their footfall and awareness in the local area, being a newly refurbished and relaunched establishment in the last year. In July 2021, they sat down with Rewind Creative to understand how they could introduce a marketing approach that would amplify their awareness and engagement with their target audience.
We introduced and implemented a marketing strategy that brought their vision and experience to the forefront of their social media, advertising and PR. With thorough competitor research in the local area, we were able to understand where the gaps in the market were for the local area and integrate these into The Treehouse’s marketing strategy. Launching Facebook and Instagram ads, for both new and retargeted customers, we were able to drive the most consistently high period of website traffic for bookings and new menu launches.
With a need for improved visuals that reflected the quality of their venue and cocktails, we provided an on-site photo shoot to create professional images and videos that would excite and engage their audience through online interactions. We also introduced launch campaigns for new menus, including a Bottomless Brunch, which included competitions, influencer marketing and a clear campaign that differentiated from their other content to build recognition and recall with the new menu on offer.