Everyone loves seasonal events, whether that be Black Friday, Christmas, Valentines Day, Halloween, they’re a reason to celebrate something. This can be used to your advantage in a vast amount of ways. If you haven’t previously considered incorporating seasonal events into your marketing campaigns, then read on, as it’s a proven method of driving sales and attracting attention.
A seasonal marketing campaign can work in many different ways, some more effective for certain contexts. They can be out there and extreme but they can also be subtle changes to your theme and branding. Take a look at this example below.
At a time where people spend money the most, it’s important that we remind people how dangerous it can be to borrow money from uncertified lenders online. According to National Debt Advice, 1/3rd of the entire UK population borrows money to pay for Christmas gifts alone. That’s an astonishing 22.7 million people! So there’s no doubt that a portion of that borrowing is from loan sharks.
To combat the amount of people borrowing through loan sharks, we worked with Stop Loan Sharks and created a Christmas themed piece for them. By using the colours red and green, along with the effects of snow and imagery of Santa. It fits the season, it’s the themed content that’s going to grab people’s attention, while gently reminding them that borrowing from loan sharks around Christmas can be very risky.
What comes to mind when you think about Valentine’s Day? Love? Dating? Generosity? Affection? There’s many aspects of Valentine’s Day, and all of them can be applied to your seasonal marketing. Our campaign with Stop Loan Sharks focused on dating apps, taking inspiration from the popular dating app, Tinder. The core message being to reject or ‘swipe left’ on loan sharks. Many people will feel more generous when it comes to romance, and that generosity can be abused. We wanted to remind people how dangerous it can be to exchange money with people that we’ve only met online.
Overall, seasonal marketing can be an extremely effective tool to have at your disposal. There’s a number of ways to implement it into your campaigns, and the only real limit is your imagination. Make sure to keep your content relevant to your audience and focus on how users engage with your campaign. This is especially true if your goal is to increase sales, as a whopping 80% of shoppers are influenced by the internet before making a purchase. So make sure you’re influencing your audience in the right direction. Play around with what works for your brand and try new things, you’ll be surprised by the effects it can have!
Need a little more help sprucing up your seasonal marketing campaigns to make the biggest impact? Don’t hesitate to contact us!