Exploring the dynamics of influence: Deinfluencer vs influencer
The delicate balance of digital influence In the vast realm of social media and online content creation, the influence held by creators has become a powerful force shaping consumer behaviours and preferences. At the forefront are influencers, individuals who seamlessly blend promotional content with personal …
The importance of influencer analytics
From Instagram to YouTube, influencers have garnered massive followings, effectively becoming trusted authorities in various niches. They wield the ability to sway opinions, spark trends, and influence purchasing decisions with content created online. While the return of collaborating with influencers is undeniable, the true power …
Mastering TikTok SEO, ranking and content optimisation
TikTok’s rapid growth has led to its evolution into a social media platform and search engine in its own lane. People often attribute their newfound knowledge to TikTok videos, highlighting the app’s increasing role as an information source. TikTok has become a preferred destination for …
Best marketing campaigns in May 2023
In this edition, we delve into the exciting initiatives from Nakd, J Hus, Estate of Us, and the Jacquemus x Nike collaboration. From Nakd’s nationwide out-of-home campaign to J Hus’ mysterious billboard announcement, and the thought-provoking art project by Estate of Us, to the innovative …
The difference between marketing and sales
In the world of business, marketing and sales play vital yet distinct roles in achieving success. While these terms are sometimes used interchangeably, it’s essential to grasp their nuances to effectively manage your business and reach your goals. Marketing is a strategic process focused on …
Best marketing campaigns in April 2023
From captivating storytelling to boundary-pushing creativity, these campaigns and rebrand pave the way for when it comes to making a statement this April. We’ve rounded up some of our favourites across last month, including powerful video campaigns, bold rebrands, and even the use of animatronics. …
We’re winners for Advertising and Marketing in the Web Excellence Awards 2023!
As a first for the agency, we’ve been awarded the winning campaign for Brand Strategy in Advertising and Marketing at the Web Excellence Awards 2023! The winners were officially announced on 15th May, celebrating the best in digital marketing and media, with emphasis on the …
We’re finalists at the Midlands Start Up Awards 2023!
We’re delighted to be a finalist for Marketing, Advertising and PR in the Midlands Start Up Awards, for the second year running. The Start Up Awards acknowledge the contributions of new business ventures in ten regions across the United Kingdom, and the awards recognise the …
Best marketing campaigns in March 2023
In March 2023, we’ve seen everything from advances in AI and more comprehensive ways it can make integrations to your favourite softwares, TikTok CEO Shou Zi Chew testify before congress and what a TikTok ban could look like in the US and deinfluencing as a …
Tips for creating integrated campaigns
Integrated marketing campaigns are essential as they provide a consistent strategy that uses multiple channels and approaches to accomplish a single objective. Having a successful marketing strategy is essential in today’s online space if you want to stand out in a crowded market and connect …