Category: Marketing

TikTok’s rapid growth has led to its evolution into a social media platform and search engine in its own lane. People often attribute their newfound knowledge to TikTok videos, highlighting the app’s increasing role as an information source. TikTok has become a preferred destination for …

In this edition, we delve into the exciting initiatives from Nakd, J Hus, Estate of Us, and the Jacquemus x Nike collaboration. From Nakd’s nationwide out-of-home campaign to J Hus’ mysterious billboard announcement, and the thought-provoking art project by Estate of Us, to the innovative …

In the world of business, marketing and sales play vital yet distinct roles in achieving success. While these terms are sometimes used interchangeably, it’s essential to grasp their nuances to effectively manage your business and reach your goals. Marketing is a strategic process focused on …

From captivating storytelling to boundary-pushing creativity, these campaigns and rebrand pave the way for when it comes to making a statement this April. We’ve rounded up some of our favourites across last month, including powerful video campaigns, bold rebrands, and even the use of animatronics. …

As a first for the agency, we’ve been awarded the winning campaign for Brand Strategy in Advertising and Marketing at the Web Excellence Awards 2023! The winners were officially announced on 15th May, celebrating the best in digital marketing and media, with emphasis on the …

We’re delighted to be a finalist for Marketing, Advertising and PR in the Midlands Start Up Awards, for the second year running. The Start Up Awards acknowledge the contributions of new business ventures in ten regions across the United Kingdom, and the awards recognise the …

In March 2023, we’ve seen everything from advances in AI and more comprehensive ways it can make integrations to your favourite softwares, TikTok CEO Shou Zi Chew testify before congress and what a TikTok ban could look like in the US and deinfluencing as a …

Integrated marketing campaigns are essential as they provide a consistent strategy that uses multiple channels and approaches to accomplish a single objective. Having a successful marketing strategy is essential in today’s online space if you want to stand out in a crowded market and connect …

In today’s competitive business landscape, understanding your competitors is crucial for success. Conducting a competitor analysis can provide valuable insights into your industry and help you make informed decisions about your business. By analysing your competitors’ strengths and weaknesses, you can identify areas where you …