What is social proof, and how can businesses show it?
Social proof in marketing is showing evidence that other people have purchased and found value in a product or service offered by a business. When it comes to marketing this concept can still be seen clearly in many different scenarios – reviews, logos of media …
The importance of web accessibility
Accessibility is everywhere – for a good reason. With growing ideas of inclusivity and community across the internet, accessibility has become a growing issue. Why have a website when those with disabilities cannot browse through your website without ease? This has become a growing question …
Crisis Communications: what you need to know
Crisis communications is a branch of public relations that aims to safeguard persons or organisations whose reputations are under attack in public. Crisis communications are designed to improve public perception on a certain sort of threat, its severity, consequence, or behaviour. Before a crisis occurs, …
The impact of PR on your business
When was the last time you witnessed a brand flood its campaign on social media and online? Or when you observed a powerful individual turn a negative situation around? Both of these are instances of public relations, and they demonstrate the influence it can have …
How personal brand is elevating sports stars on and off the field
Sportspeople are quickly becoming stars on and off the pitch. With an increased use of social media and building their own brands, athletes have started to propel their images much further than the pitch – and some of them are doing a very good job …
Dinner is served: How TikTok influences the food on your plate
The rise of short-form video content on platforms like TikTok has been an interesting journey. Whilst the likes of Youtube strived for bigger, more in-depth content that is comparable to any Netflix documentary series, TikTok looked to make more bite-size, digestible content to fit the …
Bringing transparency to the way we work with client reviews
At Rewind Creative, we are trusted to be bold and creative for our clients and deliver results focused around placing them in front of difficult-to-reach audiences. We strive to provide our clients with value in our services that can transform their business and allow them …
Data Driven Marketing – How to optimise your audience
How data driven marketing can improve your business Marketing in the modern age is changing, back when traditional marketing was the only way to market, it was all about blasting information out to as many people as possible with little to no specific reasoning other …
Seasonal marketing campaigns – a golden ticket
Everyone loves seasonal events, whether that be Black Friday, Christmas, Valentines Day, Halloween, they’re a reason to celebrate something. This can be used to your advantage in a vast amount of ways. If you haven’t previously considered incorporating seasonal events into your marketing campaigns, then …
Reviews -the good, the bad and the ugly
Online reviews are the make or break for potential customers in this day and age – it takes a mere couple of minutes for someone’s decision to sway if they happen to stumble across a list of unresponsive reviews (whether they’re good or bad). Customers …